Legal
Privacy Policy
Last updated: 05/08/2026
ACH Imports Ltd is committed to guarding and maintaining the privacy of any personal or potentially sensitive data in alignment with EU GDPR (General Data protection Regulation) of 2018 and the UK Data Protection Act 1998. We operate a website that provides details about our products, services, and sourcing operations.
1. Collected data
There are two key ways we collect personal data:
A. Information you submit via our contact form
This involves the ‘Get in Touch’ section of our page. This data is only collected upon entering details and pressing submit and we collect:
- Your Name
- Your email address
- The message or enquiry that you made
This data is then processed securely via Splitforms, our third-party form submission provider.
B. Analytics data – Non-personal
We may use website analytics tools (such as Microsoft clarity) to collect anonymous usage data, including but not limited to:
- Pages visited
- Time spent on the site
- Device type
- Browser type
- General geographic region (non-precise)
Note that this does not include your name, email address or any other personal information that is uniquely identifiable.
2. How we use your data
A. Contact form submissions
We will use the information you submit to do the following:
- Respond to your request or enquery
- Provide appropriate support
- Improve our services
We will not use contact form submissions for marketing unless you explicitly provide consent.
B. Analytical data
Analytical data is vital to help us to:
- Understand how visitors use our website
- Allow us to improve the website performance and tailor content
- Detect technical issues
Note that this data is aggregated and anonymous, and therefore does not personally identify you.
3. Legal basis for data processing
Under GDPR, we process your data using the following lawful bases:
- Legitimate interest – Responding to enquires submitted through our contact form and operating website analytics in the interest of improving our site
- Consent – You have the option to opt into marketing communications
4. How your data is stored
A. Contact form submissions
Your form submission is securely stored and processed by SplitForms. ACH Imports acts as the data controller, and Splitforms acts as our Data processor. SplitForms provides:
- Encrypted data storage
- Spam filtering
- Secure transmission
- GDPR-Compliant infrastructure
- Data deletion tools
Additionally, we retain submission only for as long as it is necessary to respond to your request.
B. Analytics data
Analytical data collected is stored by the relevant analytics provider (such as Microsoft Clarity) in line with their GDPR-compliant policies.
5. Sharing your data
We do not share, sell or trade your personal data with any third parties for marketing purposes. Your data may be shared only with:
- SplitForms - Form processing software
- Analytics providers - Anonymous data usage only
Both act as GDPR compliant data processors.
6. Data retention
- Contact form submissions: Retained for up to 12 months, unless required longer for any ongoing communication
- Analytics: Retained according to the analytics provider’s default retention period
You may request deletion at any time via email.
7. You have the following rights under GDPR
You have the following right under GDPR:
- Right to access – You have the right to request a copy of the personal data held by an organisation
- Right to rectify – If personal data is inaccurate or incomplete, you can request correction or completion
- Right to erasure – You may request deletion of your personal data in certain circumstances, such as when it is no longer necessary or processing is unlawful
- Right to restrict processing – You can request that processing of your personal data is limited
- Right to object – You may object to processing of personal data in certain situations
8. Cookies information
If we use analytical tools that rely on cookies, they will be noted below. Microsoft clarity, our analytics provider, is used on this website to help us understand how visitors interact with our pages to improve performance. Clarity sets analytical cookies that collect non-identifiable information such as click, time on page and browser details. These cookies do not store personal data and cannot be used to identify you Clarity may also use third party cookies to enable aggregated reporting and session analysis. You can learn more about how Microsoft ahndles data in the Microsoft Privacy Statement
Contact Us
If you have any questions about this privacy policy, or how your data is handled, you can contact us using the submission box, linked here